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Acer EK240Y E 23.8 Inch IPS Full HD Monitor
Acer V227Q 21.5 Inch Full HD Monitor
Canon 73 B/C/Y/M/R/GR Ink Bottles Pixma G570 G670 Printer
Canon GI 790 B/C/Y/M Ink Bottles Combo
Canon GI-71 Ink Bottle Black
Canon GI-73 Ink Bottle
Canon Image Class MF272dw All in One Laser Printer with Duplex
Canon imageCLASS MF275dw 4-in-1 Laser Printer with Auto Duplex Printing
Canon MAXIFY GX4070 All in One WiFi Inktank Printer
Canon MF3010 Digital Multifunction Laser Printer
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
